Chevrolet is an American automobile corporation. It was founded in Detroit on November 3, 1911, by William Durant and Louis Chevrolet. Also known as Chevy, Chevrolet was acquired by GM in 1918. Few other automakers have such a catchy nickname. Now it is the most international and popular brand of General Motors. In 2010, Chevrolet had operations in over 140 countries. And global sales in 2011 set a record with 4.76 million vehicles worldwide. Chevrolet is sold in the majority of global automotive markets. In 2013, Chevrolet has been awarded more J.D. Power Initial Quality awards than any other automotive brand. It has become one of the most recognizable automakers across the globe. In the U.S., it is known for its variety of vehicles and OEM parts. It has subcompact cars, muscular pickups, and beefy trucks. Its full OEM parts line is backed by GM. Its line includes genuine parts and professional aftermarket products.
The brand image of Chevrolet should not be underestimated. First of all, the word “Chevy” is simply fun to say. It's playful and familiar. And its memorable “bow tie” logo is also recognizable. Over time, Chevrolet has been known for different things. In 1927, its trademark elements were style and annual model updates.