Merkur Parts

About Merkur

Merkur is a discontinued car brand. It belonged to Ford Motor Company. And it was marketed by the Lincoln-Mercury division from 1985 to 1989. The name Merkur is derived from the German word Mercury. Its products used exclusive imports. It was aimed primarily at buyers of European luxury brands. After the model year, Lincoln-Mercury withdrew. This made it one of the shortest-lived car brands in the modern automobile industry. It did not develop a new product line. It just modified Ford of Europe vehicles to meet U.S. safety and emissions regulations.

The head office announced the creation of Merkur in November 1983. It was launched in 1985. It was added its franchise for Lincoln-Mercury dealers in the United States and Canada. Approximately 800 dealers would receive Merkur franchises. But in the U.S. and Canada, it was ultimately not considered a success. Initially, it was projected to sell 0.1-0.2 million units annually. But only 26,000 automobiles were sold. Sales in 1987 were down nearly 50 percent. On average, each dealer traded one or two Merkur vehicles. Several factors contributed to the slow sales of Merkur. For example, an unfavorable exchange rate appeared.

Masterpieces of Merkur

In late 1989, the decision was made to abandon Merkur. Because future passive restraint requirements were increased in North America. To make the XR4Ti and Scorpio compliant, the model required airbags and passive restraint systems (automatic seat belts) to do so. Slow sales of the model no longer justified the cost of such a redesign. Therefore, the head office chose to end the production.

Still, drivers can find auto parts online. And exterior and interior aftermarket parts and accessories can be found. Several auto parts can be selected, such as the battery, highlight, and oil filter. It has a great selection of new replacement auto parts. For example, it has an inline fuel filter that fits its vehicles.