Mitsubishi Motor is known as Mitsubishi. It is a Japanese multinational automobile manufacturer. It is headquartered in Minato, Tokyo, Japan. It was the 19th-largest producer worldwide in 2011. Its total assets surpassed 2 trillion RMB in 2018. It has many companies around the world. Mitsubishi produces passenger and economy cars, and commercial and sport utility vehicles. Mitsu means three. Bishi means water chestnut. So its logo uses the three shapes.
Mitsubishi was founded by Yataro Lwasaki. It was regarded as a shipping firm. In 1917, it started producing cars. It introduced Model A. This was the first series-production automobile in Japan. But it was more expensive than its counterparts in Europe and America. So it ended in 1921. Mitsubishi introduced the PX33 in 1937 after its acquisition by another company. It is a prototype sedan for military use. It was the first passenger car built by the Japanese. It has a full-time four-wheel drive. This technology contributes to its success. During the war, it manufactured military aircraft. After WWII, Mitsubishi returned to make vehicles. It introduced a new small three-wheeled cargo vehicle. It's called Mizushima. It also launched a scooter. It's called the Silver Pigeon. It strengthened cooperation with foreign companies.
It aims to expand its market in the 1970s. Its annual production reached 1 million in 1980. It entered the American market for the first time in 1982. Mitsubishi went public in 1988. It was not privately held anymore. Its domestic market share increased to 11.6% in 1995. In summer 2009, it sold its i MiEV. It is an all-electric minicar. It installed a lithium-ion battery pack tucked under its floor. Its classic models include Lancer 1600 GSR, Eclipse, and Galant VR-4. These all have good performance.
At the same time, Mitsubishi also provides quality OEM parts and accessories. It also has an online platform for consumers to buy these OEM parts. All parts featured in the online catalog are backed by a manufacturer's warranty. It also has an extensive selection of aftermarket parts such as engine components. It also develops some channels for some drivers to buy these aftermarket parts.
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