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About Saturn

Saturn was famous for its cost-effective vehicles and parts. This brand was a subsidiary of General Motors. It was founded in 1985 to compete with Japanese vehicles in the American market. Its sales of cars and OEM parts were high in its early years. Many customers would like to buy a Saturn car. But this brand was discontinued at last in 2010.

Saturn introduced S-Series Line in its fifth year. This vehicle was its first product and most popular one. From 1990-2002, coupe (SC), sedan (SL), and wagon (SW) were invented successively. Good performance, tough paneling, and genuine parts were Saturn's qualities. Besides, it was the most fuel-effective vehicle then. All of these made Saturn win over most automobiles at that time. Its total sales were 500,000 vehicles by 1993, and 1,000,000 by 1995. In the first decade, it has innovated and created lots of OEM parts and cars. This stage was its golden stage. Its “no haggle” price policy differentiated it from other companies. The brand made a big name and became international. Australia and Japan were its big markets.

Masterpieces of Saturn

In 2000, Saturn started to issue L-Series Line. This line included mid-size sedans and station wagons. And the year 2000 also remarked the expansion stage of Saturn. Actually, the company did not operate in a good way at that time. Because it still used most of its old design. This made customers less interested. As a result, it lost markets. In order to restore its prosperity, the brand launched lots of variations from 2000 to 2008. For example, it produced the ION to replace the S-Series in 2002, the REALY and the L-Series in 2004, the SKY roadster in 2006, and the Flextreme concept vehicle in 2008. However, it was hard to win customers back than expected. GM announced selling it in 2009. What's worse, the new owner cannot continue Saturn's manufacturing. At last, Saturn had to draw to an end in 2010.