Sterling was an American car brand. It was sold in North America from 1987 to 1991. It was part of Austin Rover Cars North America. The only Sterling model sold was the 800 series. And the model had different specifications tailored to North America. In the United States and Canada, Sterling was available only with a V6 gasoline engine. It has Sterling 825, 827, and a limited production Oxford Edition based on the 827.
It was initially strong in the U.S. Because it had the appeal of the classic "British" interior design. And it was combined with a clean and up-to-date exterior design. So it reached a high of over 14,000 units in 1987. Its models were equipped with extensive solid wood interiors. SL models also came with ABS, power Connolly leather seats, and two-tone paint as standard equipment. U.S. Sterling was equipped with powerful automatic seat belts. But Sterling had been losing money. In August 1991, Sterling announced its withdrawal from the United States. The announcement revealed that the company had traded fewer than 2,000 units to date that year. After exiting the U.S., the series remained popular in Europe. And it remained in production until 1998 when it was replaced by the Rover 75.